CW
CFP

Craig Robert Watanabe

42 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
105 advisors
Number of Clients
3,698 clients
Average Client Portfolio
$867K average
Assets Under Management
$3.2B

Fee Structure

Diversify Advisory Services, LLC charges fees for financial planning, corporate consulting, multi-family office services, and portfolio/investment management services. Fees for financial planning and corporate consulting are negotiated. Family Office clients can engage Diversify as a fixed fee based on project or pay an annual fee for services. Sub-advisory accounts are charged an Advisory Fee negotiated between the client and the IAR, subject to a maximum annual rate of 1.75% plus a Management Fee of 0.25%.

Areas of Practice
Investment ManagementRetirement PlanningBusiness Owners
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Advisor Information

Office location

La Canada, CA

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Craig is an insurance agent selling non-variable insurance since 2017, dedicating minimal time during business hours. He also works as a compliance consultant for RIA Compliance Firm, LLC and Willow Creek Compliance Consulting, spending about 10-20% of his time on these activities.

Employment History
Current Registrations
Diversify Advisory Services, LLC
September 2023 - Present · 2 yrs 4 mos
Dfpg Investments, LLCBroker
October 2017 - Present · 8 yrs 3 mos
Previous Registrations
Dfpg Investments, LLC
April 2018 - December 2023 · 5 yrs 8 mos
American Financial Network Advisory Services, LLC
August 2017 - July 2018 · 11 mos
Pension Architects Advisory Group, LLC
June 2011 - September 2013 · 2 yrs 3 mos
United Planners' Financial Services of America a Limited Partner Broker
October 2009 - November 2017 · 8 yrs 1 mo
Nrp Advisors, INC.
October 2008 - October 2009 · 1 yr
Penniall & Associates
October 2008 - August 2017 · 8 yrs 10 mos
Penniall & Associates, INC.
July 2008 - November 2008 · 4 mos
Nrp Financial, INC.Broker
May 2008 - October 2009 · 1 yr 5 mos
Nrp Financial, INC.
May 2008 - October 2008 · 5 mos
Myclearing.com, LLCBroker
April 2001 - January 2002 · 9 mos
Western International Securities
February 2000 - October 2009 · 9 yrs 8 mos
Western International Securities, INC. Broker
July 1996 - October 2009 · 13 yrs 3 mos
Baraban Securities, INC.Broker
August 1983 - August 1996 · 13 yrs
State Registrations3 states
CANYOR
AdvisorBrokerBoth
Exams
No exam information available for this advisor.