CG
CFP

Cranston Richard Gesell

42 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
54 advisors
Number of Clients
3,435 clients
Average Client Portfolio
$2.0M average
Assets Under Management
$7.0B

Fee Structure

Minimum Investment:$500K
Financial Planning:Included in AUM fee
AUM-Based Fees (Tiered)
Assets Under ManagementAnnual Fee
Up to $1.0M1.95%
$1.0M - $2.0M1.65%
$2.0M - $5.0M1.35%
$5.0M - $10.0M1.15%
$10M+1.00%

Fees are negotiable and determined for each individual client. Minimum account size of $500,000 may be waived.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
Financial Plan Fee:$4,000
Hourly Rate:Up to $500/hr

For wealth management investment services, fees are based on a percentage of assets managed (see table). For wealth management planning services, fees start at $4,000 on a fixed fee basis. Sub-advisory services range from 0.20% to 1.00% annually. Advisory consulting services are offered at $500 per hour. Cash management services have a $1,000 annual fee, waived for investment management clients. A minimum of $500,000 is generally required to open and maintain an investment advisory account, but this can be waived.

Areas of Practice
Investment ManagementRetirement PlanningEstate Planning
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Advisor Information

Office location

100 Thousand Oaks Blvd, Thousand Oaks, CA, 91360

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Cranston is an independent insurance agent since 1978, dedicating about 10-20% of his time to this activity. He is also a partner and advisor at Professional Planning, an RIA, and an Executive Director and advisor at One Capital Management, LLC, another RIA, dedicating full-time hours to each.

Employment History
Current Registrations
One Capital Management, LLC
October 2020 - Present · 5 yrs 3 mos
Previous Registrations
Professional Planning
July 2009 - September 2022 · 13 yrs 2 mos
Mutual Securities, INC.Broker
June 2009 - December 2021 · 12 yrs 6 mos
Royal Alliance Associates, INC. Broker
January 2000 - June 2009 · 9 yrs 5 mos
Capital Analysts, IncorporatedBroker
August 1997 - January 2000 · 2 yrs 5 mos
Sun Investment Services CompanyBroker
January 1987 - August 1997 · 10 yrs 7 mos
Penn Mutual Equity Services, INC. Broker
November 1983 - April 1987 · 3 yrs 5 mos
State Registrations1 state
CA
Advisor
Exams
No exam information available for this advisor.