LA

L Brian Atherton

30 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
11 advisors
Number of Clients
1,068 clients
Average Client Portfolio
$1.1M average
Assets Under Management
$1.2B

Fee Structure

Financial Planning:Included in AUM fee
Financial Plan Fee:$1,500 - $10,000
Hourly Rate:$400/hr

Fees are based on a percentage of assets under management, not to exceed 1.00% annually. Fees are negotiable, and accounts within the same household may be combined for a reduced fee. Fees are billed quarterly in advance. Financial planning services are offered based on a negotiable fixed fee between $5,000 and $10,000 or an hourly fee of $400 per hour. Succession Planning Academy plans range from $1500 to $2000/year.

Areas of Practice
Investment ManagementRetirement PlanningEstate PlanningFinancial Planning & CoachingEducation PlanningTax Planning
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Advisor Information

Office location

29409 Haggerty Road, Suite 200, Novi, MI, 48377

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

L is an insurance agent at Strategic Planning Advisors, Inc. since March 2021, providing insurance sales and services. This activity takes about half of L's time.

Employment History
Current Registrations
C2 Private Wealth
March 2021 - Present · 4 yrs 10 mos
Previous Registrations
Charles Schwab & Co., INC.
August 2011 - January 2021 · 9 yrs 5 mos
Charles Schwab & Co., INC. Broker
August 2011 - January 2021 · 9 yrs 5 mos
Chase Investment Services CORP.
September 2010 - July 2011 · 10 mos
Chase Investment Services CORP.Broker
July 2010 - July 2011 · 1 yr
Strategic Advisers, INC.
May 2010 - July 2010 · 2 mos
Fidelity Brokerage Services LLCBroker
July 1996 - July 2010 · 14 yrs
Mcdonald & Company Securities, INC.Broker
October 1994 - June 1996 · 1 yr 8 mos
State Registrations1 state
MI
Advisor
Exams
No exam information available for this advisor.
L Brian Atherton - Financial Advisor | AdvisorDiscover