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William Wesley Reed

29 Years of Experience

Firm Information

Compensation
Fixed/Hourly
Number of Advisors
14 advisors
Number of Clients
878 clients
Average Client Portfolio
$319K average
Assets Under Management
$279.7M

Fee Structure

AUM-Based Fees (Tiered)
Assets Under ManagementAnnual Fee
Up to $500K2.00%
$500K - $1.0M1.00%
$1.0M - $4.0M0.75%
$4M+0.50%

Fees can be negotiated and the timing of payment for Clients investing over $1 million with Matson Money. Fees for Clients and the timing of payment could be negotiable under special circumstances in our discretion.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
Financial Plan Fee:$250 - $1,000
Hourly Rate:$150/hr

First Financial Coaching (FFC) receives a portion of the revenue from Matson Money for clients in a Co-Advisory Agreement. Financial analysis services are offered at $150/hour or a fixed fee ($250-$1000, or higher depending on complexity). FFC's fees for private account asset allocation range from 2.00% on the first $500,000 to 0.50% on amounts over $4 million. Effective in 2018, the maximum allowable fee for all new clients is 1.2%. A flat fee schedule can be negotiated up to 1%. Fees may vary or be reduced at the firm's discretion, and different fee structures may apply based on historical agreements or co-adviser arrangements.

Areas of Practice
Retirement PlanningFinancial Planning & Coaching
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Advisor Information

Office location

144 South Main St., Mt. Clemens, MI, 48043

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

William is appointed with multiple carriers for life, group, and annuities sales through 1-Day Financial Group, taking nearly full-time. He also serves as President of Municipal Utility District #1, dedicating minimal time each month.

Employment History
Current Registrations
First Financial Coaching, INC.
April 2010 - Present · 15 yrs 9 mos
Previous Registrations
Triad Advisors, INC.Broker
February 2010 - December 2017 · 7 yrs 10 mos
Lincoln Financial Securities Corporation
November 2007 - March 2010 · 2 yrs 4 mos
Lincoln Financial Securities CorporationBroker
May 2007 - March 2010 · 2 yrs 10 mos
Park Avenue Securities LLC Broker
January 2005 - May 2007 · 2 yrs 4 mos
Jefferson Pilot Securities CorporationBroker
October 1997 - December 2004 · 7 yrs 2 mos
Jefferson-Pilot Investor Services, INC.Broker
June 1996 - October 1997 · 1 yr 4 mos
State Registrations1 state
TX
Advisor
Exams
No exam information available for this advisor.
William Wesley Reed - Financial Advisor | AdvisorDiscover