Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
23 advisors
Number of Clients
363 clients
Average Client Portfolio
$102.6M average
Assets Under Management
$37.3B

Fee Structure

Financial Planning:Investment management only

Fees for unaffiliated clients are negotiable, ranging from 0.10% to 1.00% annually based on the market value of assets managed. The level of fees depends on the engagement, account size, asset composition, and client preferences. Fees are billed monthly or quarterly in arrears and are typically non-refundable. Clients are responsible for custodial fees, brokerage expenses, and investment-related costs.

Areas of Practice
Investment ManagementRetirement Planning
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Advisor Information

Office location

5910 Mineral Point Rd, Madison, WI, 53705

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Trustage Investment Management
October 2012 - Present · 13 yrs 3 mos
CUNA Brokerage Services, INC.
May 2011 - Present · 14 yrs 8 mos
CUNA Brokerage Services, INC.Broker
May 2011 - Present · 14 yrs 8 mos
Previous Registrations
CUNA Brokerage Services, INC.
May 2011 - October 2019 · 8 yrs 5 mos
CUNA Brokerage Services, INC.
April 2007 - May 2011 · 4 yrs 1 mo
CUNA Brokerage Services, INC.Broker
November 1999 - May 2011 · 11 yrs 6 mos
State Registrations11 states
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AdvisorBrokerBoth
Exams
No exam information available for this advisor.
Chad S Lay - Financial Advisor | AdvisorDiscover