DL
CFP

Daniel James Luke

24 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
74 advisors
Number of Clients
4,997 clients
Average Client Portfolio
$506K average
Assets Under Management
$2.5B

Fee Structure

Diversify is compensated for services based on clients’ assets under management and also charges fixed or hourly fees for financial planning and consulting. Fees vary depending on the platform or service selected and may be negotiable. Family office services are charged as a flat fee, paid quarterly in advance, and are negotiated depending on the nature of the relationship and complexity of services to be provided, generally not exceeding $1 million.

Areas of Practice
Investment ManagementRetirement PlanningFinancial Planning & Coaching
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Advisor Information

Office location

9017 S Riverside Dr., Suite 210, Sandy, UT, 84070

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Daniel is the CEO of Diversify Inc. (financial planning) and Diversify Insurance Inc. He also has several other business activities, including real estate, home loans, non-profit work, holding companies, and investments, each taking a small percentage of his time.

Employment History
Current Registrations
Diversify Wealth Management, LLC
March 2024 - Present · 1 yr 10 mos
Diversify Advisory Services, LLC
September 2023 - Present · 2 yrs 4 mos
Dfpg Investments, LLCBroker
May 2011 - Present · 14 yrs 8 mos
Previous Registrations
Cedar Crest Advisors, LLCBroker
January 2016 - April 2018 · 2 yrs 3 mos
Dfpg Investments, LLC
March 2015 - February 2024 · 8 yrs 11 mos
Diversify Wealth Management, INC.
December 2013 - November 2015 · 1 yr 11 mos
Ljcooper Capital Management, LLC
October 2011 - October 2014 · 3 yrs
Dfp Advisors, INC.
January 2006 - August 2011 · 5 yrs 7 mos
Omni Brokerage, INC.Broker
August 2004 - April 2011 · 6 yrs 8 mos
Mony Securities Corporation
February 2004 - August 2004 · 6 mos
Mony Securities CorporationBroker
January 2001 - August 2004 · 3 yrs 7 mos
State Registrations47 states
AKALARAZCACOCTDCDEFLGAHIIAIDILINKYMAMDMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTXUTVAVTWAWIWVWY
AdvisorBrokerBoth
Exams
No exam information available for this advisor.