AP
CFP

Anthony Wayne Pitzer

22 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
221 advisors
Number of Clients
14,417 clients
Average Client Portfolio
$734K average
Assets Under Management
$10.6B

Fee Structure

Fees are negotiable and may vary between investment advisor representatives. Clients may pay transaction fees in addition to advisory fees. Merit also uses a third-party platform to facilitate the discretionary management of held away accounts such as employer-sponsored retirement plan participant accounts, and Merit may pass along all or a portion of this expense to the client. Clients should be aware that the advisory fee in a wrap fee account is typically higher than a non-wrap fee account, that is not always the case.

Areas of Practice
Investment ManagementRetirement PlanningEstate PlanningEducation PlanningTax PlanningFinancial Planning & Coaching
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Advisor Information

Office location

2625 E. Southlake Blvd., Suite 100, Southlake, TX, 76092

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Anthony is a Wealth Manager/IAR/Partner at Merit Financial Group, dedicating full-time hours to serving clients. He also works as an insurance agent providing insurance advice a few hours per week, owns rental real estate, and owns Integrity Financial Holdings LLC for tax/investment purposes.

Employment History
Current Registrations
Purshe Kaplan Sterling InvestmentsBroker
August 2024 - Present · 1 yr 5 mos
Merit Financial Advisors
November 2019 - Present · 6 yrs 2 mos
Previous Registrations
LPL Financial LLC Broker
November 2007 - August 2024 · 16 yrs 9 mos
MML Investors Services, INC. Broker
January 2006 - November 2007 · 1 yr 10 mos
Lincoln Financial Advisors Corporation
February 2003 - September 2005 · 2 yrs 7 mos
Lincoln Financial Advisors CorporationBroker
January 2003 - September 2005 · 2 yrs 8 mos
The Lincoln National Life Insurance CompanyBroker
January 2003 - September 2005 · 2 yrs 8 mos
State Registrations14 states
ARAZCACOFLINLANCNMNVNYOKSCTX
AdvisorBrokerBoth
Exams
No exam information available for this advisor.