BF
CFP

Bruce Allan Frankel

22 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
71 advisors
Number of Clients
3,868 clients
Average Client Portfolio
$2.3M average
Assets Under Management
$8.7B

Fee Structure

AUM-Based Fees (Tiered)
Assets Under ManagementAnnual Fee
Up to $250K1.25%
$250K - $2.0M1.00%
$2.0M - $4.0M0.85%
$4.0M - $6.0M0.70%
$6.0M - $10.0M0.60%
$10.0M - $25.0M0.50%
$25M+0.30%

The Registrant generally requires an annual minimum fee of $3,000 for its investment advisory services. The Registrant’s investment advisory fee is negotiable at Registrant’s discretion.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
Minimum Annual Fee:$3,000
Hourly Rate:Up to $1,000/hr

The annual investment advisory fee is based on a percentage of assets managed, generally between 0.30% and 1.25%, but is negotiable. There is a minimum annual fee of $3,000 for investment advisory services. For retirement plan services, the annual advisory fee is generally between 0.15% and 0.70%, with a minimum annual fee of $5,000. Stand-alone financial planning and consulting fees are negotiable, generally ranging up to $1,000 per hour. Tax preparation services are billed at $300 per hour, subject to a minimum fee of $1,500.

Areas of Practice
Investment ManagementRetirement PlanningEstate PlanningInsurance PlanningTax Planning
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Advisor Information

Office location

150 Spear Street, Suite 1600, San Francisco, CA, 94105

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Bruce is a licensed insurance agent since 2003, dedicating minimal time to this activity. Bruce is also a member of AB Bedding, LLC, providing strategic support for about a few hours per week.

Employment History
Current Registrations
Parallel Advisors, LLC
April 2024 - Present · 1 yr 9 mos
Previous Registrations
Mgo Private Wealth, LLC
April 2022 - July 2024 · 2 yrs 3 mos
Eckhoff Wealth Management, LLC
May 2017 - March 2023 · 5 yrs 10 mos
Yerba Buena Wealth Advisors, LLC
October 2015 - April 2017 · 1 yr 6 mos
Yerba Buena Wealth Advisors LLC
September 2013 - October 2016 · 3 yrs 1 mo
LPL Financial LLC Broker
January 2005 - November 2016 · 11 yrs 10 mos
LPL Financial LLC
January 2005 - September 2016 · 11 yrs 8 mos
Esi Financial Advisors
March 2004 - January 2005 · 10 mos
Equity Services, INC. Broker
December 2003 - January 2005 · 1 yr 1 mo
Pro-Integrity Securities, INC.
October 2003 - November 2003 · 1 mo
Pro-Integrity Securities, INC.Broker
September 2003 - November 2003 · 2 mos
State Registrations2 states
CANC
Advisor
Exams
No exam information available for this advisor.