AB
CFP

Alexander Charles Barthold

17 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
221 advisors
Number of Clients
14,417 clients
Average Client Portfolio
$734K average
Assets Under Management
$10.6B

Fee Structure

Fees are negotiable and may vary between investment advisor representatives. Clients may pay transaction fees in addition to advisory fees. Merit also uses a third-party platform to facilitate the discretionary management of held away accounts such as employer-sponsored retirement plan participant accounts, and Merit may pass along all or a portion of this expense to the client. Clients should be aware that the advisory fee in a wrap fee account is typically higher than a non-wrap fee account, that is not always the case.

Areas of Practice
Investment ManagementRetirement PlanningEstate PlanningEducation PlanningTax PlanningFinancial Planning & Coaching
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Advisor Information

Office location

2400 Lakeview Parkway Suite 550, Alpharetta, GA, 30009

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Alexander is a Regional Vice President and Director, Partner Programs at Merit Financial Advisors since December 2024. This role as a registered investment advisor takes nearly full-time hours.

Employment History
Current Registrations
Purshe Kaplan Sterling InvestmentsBroker
December 2024 - Present · 1 yr 1 mo
Merit Financial Advisors
December 2024 - Present · 1 yr 1 mo
Previous Registrations
Morgan Stanley Broker
September 2023 - December 2024 · 1 yr 3 mos
Morgan Stanley
September 2023 - December 2024 · 1 yr 3 mos
Morgan Stanley Broker
March 2023 - March 2023 · 0 mos
E*trade Capital Management, LLC
July 2010 - September 2023 · 13 yrs 2 mos
E*trade Securities LLCBroker
June 2009 - September 2023 · 14 yrs 3 mos
Edward Jones
November 2008 - April 2009 · 5 mos
Edward Jones Broker
October 2008 - April 2009 · 6 mos
State Registrations1 state
GA
AdvisorBrokerBoth
Exams
No exam information available for this advisor.