Firm Information

Compensation
Fee-Only (AUM)
Number of Advisors
11 advisors
Number of Clients
523 clients
Average Client Portfolio
$936K average
Assets Under Management
$489.7M

Fee Structure

Minimum Investment:None
Financial Planning:Investment management only

Management fees are negotiable with each client and documented in the Investment Advisory Agreement. Herold generally charges 1% of the market value of assets under management. Fees are billed quarterly in advance. The managed account program fees are exclusive of brokerage commissions, transaction fees, and other related costs. There is no annual minimum fee or asset level required.

Areas of Practice
Investment Management
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Advisor Information

Office location

845 Third Avene Suite 1703, New York, NY, 10022-7513

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Employment History
Current Registrations
Herold Advisors, INC.
February 2022 - Present · 3 yrs 11 mos
Herold & Lantern Investments, INC.Broker
November 2020 - Present · 5 yrs 2 mos
Previous Registrations
Bernard Herold & Co., INC.Broker
July 2013 - November 2020 · 7 yrs 4 mos
Avatar Securities, LLCBroker
January 2013 - July 2013 · 6 mos
Wts Proprietary Trading Group LLCBroker
June 2012 - January 2013 · 7 mos
Chimera Securities, LLCBroker
June 2011 - May 2012 · 11 mos
Assent LLCBroker
March 2009 - May 2010 · 1 yr 2 mos
State Registrations3 states
FLNYTX
AdvisorBrokerBoth
Exams
No exam information available for this advisor.