SM
CFP

Seth Larson Merrill

13 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
23 advisors
Number of Clients
1,563 clients
Average Client Portfolio
$1.1M average
Assets Under Management
$1.7B

Fee Structure

Financial Plan Fee:$0 - $75,000

Fees for portfolio management range from 0% to 2.50% annually, based on the market value of assets under management, service complexity, and administration level. Financial planning fees are fixed and range from $0 to $75,000, depending on the plan's complexity and scope. General consulting fees are fixed and determined on a case-by-case basis, depending on the scope and complexity of the services provided. Advisory fees are negotiable.

Areas of Practice
Investment ManagementFinancial Planning & Coaching
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Advisor Information

Office location

5255 N Edgewood Drive, Suite 225, Provo, UT, 84604

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Seth is a partner at The Norden Group since 2014, where he works full-time as an agent selling life insurance and annuities. He is also a board member of PLV, Inc, a personal LLC for tax purposes, since 2018.

Employment History
Current Registrations
The Norden Group LLC
March 2023 - Present · 2 yrs 10 mos
Previous Registrations
Townsquare Capital, LLC
March 2018 - June 2023 · 5 yrs 3 mos
Allegis Investment Advisors, LLC
June 2014 - March 2018 · 3 yrs 9 mos
Oneamerica Securities, INC.
December 2011 - May 2014 · 2 yrs 5 mos
State Registrations2 states
TXUT
Advisor
Exams
No exam information available for this advisor.
Seth Larson Merrill - Financial Advisor | AdvisorDiscover