Firm Information

Compensation
Commission-BasedFee-Only (AUM)Fixed/Hourly
Number of Advisors
420 advisors
Number of Clients
68,678 clients
Average Client Portfolio
$132K average
Assets Under Management
$9.0B

Fee Structure

Minimum Investment:$2K
Financial Planning:Investment management only

The PlanMember Program advisory fee for PlanMember Elite, PlanMember Advisor-Fidelity and PlanMember Strategist accounts is based on tiered fee schedules. For accounts established prior to January 1, 2025, fees range from 2.00% for accounts up to $250,000 to 1.55% for accounts of $1,000,000 or more. For Investment & Savings Program accounts established on or after January 1, 2025, fees range from 1.85% on the first $100,000 to 1.45% on assets above $1,000,000. For Workplace Savings Program accounts established on or after January 1, 2025, fees range from 2.00% for the first $100,000 to 1.45% on assets above $1,000,000. For PlanMember Advisor-SBL accounts, fees are 1.25% for SecureDesigns and Variflex Variable Annuity Contracts and 2.00% for SFR Mutual Fund Program Accounts. These fees may be discounted on a case-by-case basis. Other fees related to the custody and servicing of the account and not related to the advisory services may apply.

Areas of Practice
Investment ManagementRetirement Planning
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Advisor Information

Office location

6187 Carpinteria Avenue, Carpinteria, CA, 93013

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Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
December 2014
Denied
Other Business ActivitiesSells Insurance

Aaron owns Tactical Financial Solutions, where he sells securities and insurance. He also owns Cruzn Enterprises LLC, is self-employed selling fixed insurance and annuities, and owns Unbroken, LLC, which provides financial education.

Employment History
Current Registrations
Planmember Securities Corporation
February 2024 - Present · 1 yr 11 mos
Planmember Securities Corporation Broker
February 2024 - Present · 1 yr 11 mos
Previous Registrations
Independent Financial Partners
September 2019 - February 2024 · 4 yrs 5 mos
Ifp Securities, LLCBroker
September 2019 - February 2024 · 4 yrs 5 mos
Cetera Advisors LLC
October 2017 - September 2019 · 1 yr 11 mos
Cetera Advisors LLC
August 2017 - October 2017 · 2 mos
Cetera Advisors LLCBroker
August 2017 - September 2019 · 2 yrs 1 mo
AXA Advisors, LLC
January 2015 - August 2017 · 2 yrs 7 mos
AXA Advisors, LLC Broker
December 2011 - August 2017 · 5 yrs 8 mos
Securian Financial Services, INC.Broker
October 2011 - November 2011 · 1 mo
State Registrations14 states
ARAZCACOIDKSMTNDNEOKSCSDUTWY
AdvisorBrokerBoth
Exams
No exam information available for this advisor.
Aaron L. Cruz - Financial Advisor | AdvisorDiscover