BM

Brian Keith Mcginnis

13 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
45 advisors
Number of Clients
3,152 clients
Average Client Portfolio
$873K average
Assets Under Management
$2.8B

Fee Structure

Advisory fees are negotiable but will not exceed 2.0% annually, calculated as a percentage of the account value. Fees are assessed monthly or quarterly. Clients participating in the Overlay Program are charged an Overlay Management Fee which will not exceed 1% of the Overlay Value, in addition to the advisory fee. Financial planning fees can be fixed or hourly, as agreed upon in the Financial Planning Agreement. Clients also pay custodial fees and fees charged by investment vehicles.

Areas of Practice
Investment ManagementFinancial Planning & CoachingEstate PlanningBusiness OwnersHigh Net Worth
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Advisor Information

Office location

Brooksville, FL

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Brian is the owner of Serve and Protect Financial, Inc. (since 2013) and President of Capital Defender Advisors, Inc. (since 2023), both S-Corporations. These names are also registered as DBAs for Bison Wealth, LLC, where Brian is an Investment Adviser Representative/Managing Director.

Employment History
Current Registrations
Bison Wealth, LLC
January 2025 - Present · 1 yr
Previous Registrations
Bison Wealth, LLC
February 2023 - December 2024 · 1 yr 10 mos
The Pacific Financial Group, INC.
August 2020 - December 2022 · 2 yrs 4 mos
Ifp Securities, LLCBroker
May 2019 - July 2020 · 1 yr 2 mos
Independent Financial Partners
January 2014 - July 2020 · 6 yrs 6 mos
LPL Financial LLC Broker
December 2013 - May 2019 · 5 yrs 5 mos
National Planning Corporation ("npc of America" in Fl & Ny)
August 2013 - December 2013 · 4 mos
National Planning CorporationBroker
July 2012 - December 2013 · 1 yr 5 mos
State Registrations1 state
FL
Advisor
Exams
No exam information available for this advisor.