WM
CFA

William Andrew Moon

10 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)
Number of Advisors
18 advisors
Number of Clients
4,203 clients
Average Client Portfolio
$1.1M average
Assets Under Management
$4.8B

Fee Structure

Financial Planning:Investment management only
AUM-Based Fees (Tiered)
Assets Under ManagementAnnual Fee
Up to $10.0M0.50%
$10M+0.50%

Fees negotiable above $10m for all strategies. The fee percentage shown is for the Equity Income Strategy. Other strategies have different base rates.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee

You'll pay an annual fee based on the market value of your assets. The fee schedule varies by investment strategy and account type, and fees are negotiable, especially for accounts over $10 million. For example, the Equity Income Strategy fee is 0.50% annually on assets up to $10 million. Fees are generally charged quarterly in advance. These fees do not include brokerage commissions, exchange fees, or investment expenses like mutual fund fees.

Areas of Practice
Investment Management
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Advisor Information

Office location

601 W. Main Ave, Suite 1300, Spokane, WA, 99201

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

William owns Crepe Cafe Sisters LLC, a food service business, dedicating a few hours per week. He also works as a collegiate sports commentator for KHQ Television Group and Gonzaga University, spending a few hours per week and minimal time per month, respectively.

Employment History
Current Registrations
Davidson Investment Advisors, INC.
January 2020 - Present · 6 yrs
D.A. Davidson & CO. Broker
February 2018 - Present · 7 yrs 11 mos
D.A. Davidson & CO.
January 2018 - Present · 8 yrs
Previous Registrations
Dba Hart Capital Management, INC.
December 2014 - December 2017 · 3 yrs
State Registrations3 states
MTTXWA
AdvisorBrokerBoth
Exams
No exam information available for this advisor.