Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
74 advisors
Number of Clients
4,997 clients
Average Client Portfolio
$506K average
Assets Under Management
$2.5B

Fee Structure

Diversify is compensated for services based on clients’ assets under management and also charges fixed or hourly fees for financial planning and consulting. Fees vary depending on the platform or service selected and may be negotiable. Family office services are charged as a flat fee, paid quarterly in advance, and are negotiated depending on the nature of the relationship and complexity of services to be provided, generally not exceeding $1 million.

Areas of Practice
Investment ManagementRetirement PlanningFinancial Planning & Coaching
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Advisor Information

Office location

9017 S Riverside Dr Suite 210, Sandy, UT, 84070

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Colton is an insurance agent with Diversify Insurance since 2019, dedicating minimal time to providing quotes and recommending solutions. He also serves in the US Army National Guard and is a member of JC Aviation LLC, providing aircraft to be leased.

Employment History
Current Registrations
Diversify Wealth Management, LLC
March 2024 - Present · 1 yr 10 mos
Dfpg Investments, LLCBroker
November 2018 - Present · 7 yrs 2 mos
Previous Registrations
Diversify Advisory Services, LLC
September 2023 - March 2025 · 1 yr 6 mos
Dfpg Investments, LLC
November 2018 - February 2024 · 5 yrs 3 mos
Fidelity Personal and Workplace Advisors
July 2018 - October 2018 · 3 mos
Strategic Advisers LLC
March 2018 - July 2018 · 4 mos
Fidelity Brokerage Services LLCBroker
April 2017 - October 2018 · 1 yr 6 mos
State Registrations4 states
MINVTXUT
AdvisorBrokerBoth
Exams
No exam information available for this advisor.