Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
105 advisors
Number of Clients
3,698 clients
Average Client Portfolio
$867K average
Assets Under Management
$3.2B

Fee Structure

Diversify Advisory Services, LLC charges fees for financial planning, corporate consulting, multi-family office services, and portfolio/investment management services. Fees for financial planning and corporate consulting are negotiated. Family Office clients can engage Diversify as a fixed fee based on project or pay an annual fee for services. Sub-advisory accounts are charged an Advisory Fee negotiated between the client and the IAR, subject to a maximum annual rate of 1.75% plus a Management Fee of 0.25%.

Areas of Practice
Investment ManagementRetirement PlanningBusiness Owners
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Advisor Information

Office location

9017 S Riverside Dr., Suite 210, Sandy, UT, 84070

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Alex works as an agent at 1847 Financial, a multi-line insurance brokerage, dedicating nearly full-time hours to sales and service of various insurance and annuity accounts. Alex is also a partner in a rental real estate LLC, spending minimal time on this activity.

Employment History
Current Registrations
Diversify Advisory Services, LLC
December 2023 - Present · 2 yrs 1 mo
Dfpg Investments, LLCBroker
January 2023 - Present · 3 yrs
Previous Registrations
Dfpg Investments, LLC
January 2023 - December 2023 · 11 mos
Hornor, Townsend & Kent, LLC
November 2021 - December 2022 · 1 yr 1 mo
Hornor, Townsend & Kent, LLC Broker
June 2020 - December 2022 · 2 yrs 6 mos
State Registrations4 states
DEMONJPA
AdvisorBrokerBoth
Exams
No exam information available for this advisor.