WG

William Alan Gordon

6 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
14 advisors
Number of Clients
722 clients
Average Client Portfolio
$1.3M average
Assets Under Management
$965.5M

Fee Structure

Financial Planning:Included in AUM fee
Financial Plan Fee:$500 - $10,000
Hourly Rate:Up to $350/hr

Investment advisory fees are paid quarterly, based on the average daily market value of assets under management, and will not exceed 1.50% annually. Fees depend on relationship size and service complexity. Financial planning is included in investment advisory fees, unless engaged separately. Stand-alone financial planning is offered at up to $350 per hour or a fixed engagement fee, ranging from $500 to $10,000. Retirement plan consulting fees are based on a percentage of plan assets and will not exceed 1.50%.

Areas of Practice
Investment ManagementRetirement PlanningEstate PlanningEducation PlanningHigh Net Worth
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Advisor Information

Office location

Burlingame, CA

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

William is the Vice President of Business Development at The Business Advantage Group Ltd. since 2015. This non-advisory role takes about half of William's time.

Employment History
Current Registrations
Cypress Wealth Services, LLC
April 2025 - Present · 9 mos
Previous Registrations
Perigon Wealth Management, LLC
October 2019 - April 2025 · 5 yrs 6 mos
State Registrations1 state
CA
Advisor
Exams
No exam information available for this advisor.
William Alan Gordon - Financial Advisor | AdvisorDiscover