First Financial Coaching (FFC) receives a portion of the revenue from Matson Money for clients in a Co-Advisory Agreement. Financial analysis services are offered at $150/hour or a fixed fee ($250-$1000, or higher depending on complexity). FFC's fees for private account asset allocation range from 2.00% on the first $500,000 to 0.50% on amounts over $4 million. Effective in 2018, the maximum allowable fee for all new clients is 1.2%. A flat fee schedule can be negotiated up to 1%. Fees may vary or be reduced at the firm's discretion, and different fee structures may apply based on historical agreements or co-adviser arrangements.