JW

Jeffrey Peterson Wilcock

35 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
5 advisors
Number of Clients
534 clients
Average Client Portfolio
$564K average
Assets Under Management
$301.1M

Fee Structure

Minimum Investment:$500K
AUM-Based Fees (Tiered)
Assets Under ManagementAnnual Fee
Up to $500K1.90%
$5K - $1000K1.85%
$1.0M - $2.0M1.65%
$2M+1.60%

Fees are negotiable.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
Financial Plan Fee:$500 - $30,000
Hourly Rate:$150 - $400/hr

Seros Financial charges an annual fee based on assets under management. For example, a $400,000 portfolio would be charged 1.90% annually. The firm generally requires a minimum account size of $500,000, but this may be waived at the firm's discretion. Financial planning and consulting services are billed hourly ($150-$400/hour) or fixed fee ($500-$30,000), depending on the scope and complexity of the services. Ongoing financial planning services are charged an annual fee as negotiated between the client and the firm.

Areas of Practice
Retirement PlanningEstate PlanningBusiness OwnersHigh Net WorthInvestment Management
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Advisor Information

Office location

2141 East Broadway Rd., Suite 220, Tempe, AZ, 85282

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Jeffrey is an Investment Advisor Representative (IAR) with Seros Financial LLC since 2013. He is also a member of Wilcock Financial LLC, which focuses on non-variable insurance.

Employment History
Current Registrations
Seros Financial, LLC
March 2013 - Present · 12 yrs 10 mos
Previous Registrations
United Planners' Financial Services of America a Limited Partner Broker
June 2013 - November 2025 · 12 yrs 5 mos
First Financial Equity Corporation
June 2009 - July 2013 · 4 yrs 1 mo
First Financial Equity CorporationBroker
June 2009 - July 2013 · 4 yrs 1 mo
Sagepoint Financial, INC.Broker
October 2005 - June 2009 · 3 yrs 8 mos
Alliance Financial Group, INC.
May 2003 - December 2012 · 9 yrs 7 mos
Sunamerica Securities, INC.Broker
January 1995 - October 2005 · 10 yrs 9 mos
Associated Securities CORP.Broker
October 1993 - January 1995 · 1 yr 3 mos
Waddell & Reed, INC.Broker
March 1990 - October 1993 · 3 yrs 7 mos
State Registrations2 states
AZTX
Advisor
Exams
No exam information available for this advisor.