Firm Information

Compensation
Commission-BasedFee-Only (AUM)Fixed/Hourly
Number of Advisors
132 advisors
Number of Clients
1,750 clients
Average Client Portfolio
$172K average
Assets Under Management
$301.5M

Fee Structure

Minimum Investment:$15K
Financial Plan Fee:$100 - $75,000
Hourly Rate:Up to $500/hr

Financial planning fees are charged hourly (up to $500/hour) or as a flat/project-based fee (typically not exceeding $75,000). These fees are negotiable when bundled with implementation. Advisory account management fees are also negotiable, not exceeding 2.7%. Transaction-based accounts have lower custodial fees but charge per transaction. Asset-based accounts have higher custodial fees that include transaction costs. AIM strategies have varying fees detailed in the representative's ADV Supplement. A minimum planning fee of $100 is required. Wrap-fee programs require account values of at least $15,000.

Areas of Practice
Retirement PlanningTax PlanningEstate PlanningFinancial Planning & Coaching
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Advisor Information

Office location

6020 E. Fulton Street, Ada, MI, 49301

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Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Employment Separation After Allegations
September 2005
Other Business ActivitiesSells Insurance

Bruce provides annuity and life insurance to clients through Wismore Financial since 2006. This takes minimal time, about 2 hours per month, including time during securities trading hours.

Employment History
Current Registrations
USA Financial Securities Corporation
March 2007 - Present · 18 yrs 10 mos
USA Financial Securities LLC Broker
October 2006 - Present · 19 yrs 3 mos
Previous Registrations
Chase Investment Services CORP.
July 2005 - October 2005 · 3 mos
Chase Investment Services CORP.Broker
July 2005 - October 2005 · 3 mos
Banc One Securities CorporationBroker
October 2003 - July 2005 · 1 yr 9 mos
Banc One Securities Corporation
October 2003 - July 2005 · 1 yr 9 mos
American Express Financial Advisors, INC.
July 2000 - October 2003 · 3 yrs 3 mos
Ids Life Insurance CompanyBroker
May 2000 - October 2003 · 3 yrs 5 mos
American Express Financial Advisors INC. Broker
May 2000 - October 2003 · 3 yrs 5 mos
State Registrations2 states
INMI
AdvisorBrokerBoth
Exams
No exam information available for this advisor.
Bruce Allen Wisler - Financial Advisor | AdvisorDiscover