AF

Alex Gregory Froloff

10 Years of Experience

Firm Information

Compensation
Commission-BasedFee-Only (AUM)Fixed/Hourly
Number of Advisors
218 advisors
Number of Clients
10,099 clients
Average Client Portfolio
$568K average
Assets Under Management
$5.7B

Fee Structure

Minimum Investment:$25K
Financial Planning:Charged separately
AUM-Based Fees (Tiered)
Assets Under ManagementAnnual Fee
Up to $250K3.00%
$250K - $500K2.80%
$500K - $1.0M2.50%
$1.0M - $3.0M1.90%
$3.0M - $5.0M1.60%
$5M+1.60%

Fees negotiable for accounts over $5,000,001.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
Minimum Annual Fee:$250

Wedbush Securities offers financial planning services for a separate fee, documented in a Financial Planning Agreement. The fees depend on the time allocated and the complexity of the plan. For Discretionary Managed Account – Independent Contractor (DMI-IC) and Self-Directed Investment Advisory Accounts – Independent Contractor (SDI-IC), the minimum to open an account is $25,000, but this may be waived. Fees are negotiable and billed quarterly in advance, subject to a minimum quarterly fee of $62.50 ($250 annually) for DMI-IC and $125 ($500 annually) for SDI-IC. There is no termination fee, and terminations result in a pro-rata return of fees billed but not yet incurred. For accounts over $5,000,001, fees are negotiable. Financial Consultants on the DMI-IC and SDI-IC platform typically assess (1) transactional charges of $14.00 per trade and (2) an activity assessment fee of $5.95 per trade.

Areas of Practice
Investment ManagementFinancial Planning & CoachingRetirement PlanningHigh Net Worth
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Advisor Information

Office location

225 S Lake Ave Penthouse, Pasadena, CA, 91101

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Alex works as an Uber Eats delivery driver with his son. This activity is not investment-related and takes a few hours per week.

Employment History
Current Registrations
Wedbush Securities INC. Broker
November 2024 - Present · 1 yr 2 mos
Wedbush Securities INC.
November 2024 - Present · 1 yr 2 mos
Previous Registrations
Merrill Lynch, Pierce, Fenner & Smith Incorporated Broker
December 2021 - November 2024 · 2 yrs 11 mos
Merrill Lynch, Pierce, Fenner & Smith Incorporated
December 2021 - November 2024 · 2 yrs 11 mos
Principal Securities, INC.
August 2016 - August 2020 · 4 yrs
Principal Securities, INC. Broker
June 2016 - August 2020 · 4 yrs 2 mos
M Holdings Securities, INC. Broker
February 2011 - May 2013 · 2 yrs 3 mos
State Registrations4 states
CANYTXWY
AdvisorBrokerBoth
Exams
No exam information available for this advisor.