HH

Heidi Anne Hershman

24 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
65 advisors
Number of Clients
12,626 clients
Average Client Portfolio
$117K average
Assets Under Management
$1.5B

Fee Structure

Minimum Investment:None
Financial Plan Fee:Up to $2,500
Hourly Rate:Up to $300/hr

HBW charges an annual asset management fee, not exceeding 2.00%, based on a percentage of assets under management. The actual fee depends on factors like assets, investment complexity, and client objectives. Financial planning fees are either fixed (up to $2,500) or hourly (up to $300/hour), negotiable based on complexity. They also offer combined financial planning and asset management services at a fixed rate of up to $10,000. Online portfolio management fees will not exceed 1.50%.

Areas of Practice
Investment ManagementRetirement PlanningEstate PlanningCharitable GivingEducation PlanningFinancial Planning & CoachingInsurance Planning
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Advisor Information

Office location

30495 Canwood Street Suite 217, Agoura, CA, 91301

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Heidi is an investment advisory representative at HBW Advisory Services LLC, dedicating about a quarter of her time. She also sells fixed insurance products, including life, disability, annuities, and long-term care, and is a registered representative with HBW Partners. Finally, Heidi is the president of the board at a private Jewish day school, spending minimal time on this role.

Employment History
Current Registrations
Hbw Advisory Services LLC
December 2011 - Present · 14 yrs 1 mo
Previous Registrations
Cetera Investment Advisers LLC
June 2023 - August 2025 · 2 yrs 2 mos
Cetera Wealth Services, LLCBroker
June 2017 - August 2025 · 8 yrs 2 mos
Cetera Advisor Networks LLC
June 2017 - June 2023 · 6 yrs
Hbw Securities LLCBroker
September 2011 - July 2017 · 5 yrs 10 mos
PFS Investments INC. Broker
May 2001 - September 2011 · 10 yrs 4 mos
State Registrations1 state
CA
Advisor
Exams
No exam information available for this advisor.
Heidi Anne Hershman - Financial Advisor | AdvisorDiscover