Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
1602 advisors
Number of Clients
48,723 clients
Average Client Portfolio
$304K average
Assets Under Management
$14.8B

Fee Structure

Minimum Investment:None

Fees for Principal Securities' advisory services vary based on the selected TPMM program and the amount invested. Fees are negotiable. In promoter arrangements, clients don't pay Principal Securities directly; the TPMM pays a promoter's fee ranging from 0.07% to 1.5% of assets or up to 50% of the advisory fee. In investment adviser arrangements, Principal Securities charges a separate fee, negotiable but not exceeding the listed schedule for SEI programs. AssetMark programs have fees payable quarterly in advance. An administrative fee of up to 0.12% may be used to cover program administration costs for SEI and AssetMark programs opened on or after April 1, 2020. An optional Tax Management Service (TMS) increases the total client fee by 0.10% with a $100 minimum annual fee.

Areas of Practice
Investment ManagementRetirement Planning
Loading...

Advisor Information

Office location

W137N5557 Williams Pl, Menomonee Falls, WI, 53051

Get directions
Regulatory History (1)
What are disclosures? Advisors must report customer complaints, regulatory actions, and certain legal or financial events to the SEC. Not all disclosures are serious—many are settled disputes or minor violations. Learn how to evaluate them.
Customer Dispute
February 2014
Settled
Other Business ActivitiesSells Insurance

Adam sells various insurance products, including traditional insurance, long-term care, disability, health, group benefits, and P&C, through Outside Insurance. He is also a 50% owner and active manager of Union Financial, Inc., and one of three managing members of Bad Partners, LLC, which replaced Bridge VEBA.

Employment History
Current Registrations
Principal Securities, INC.
January 2011 - Present · 15 yrs
Principal Securities, INC. Broker
July 2006 - Present · 19 yrs 6 mos
State Registrations18 states
AZCODCFLGAIAILINKSMIMNMONCNVNYTXVAWI
AdvisorBrokerBoth
Exams
No exam information available for this advisor.
Adam J Brophy - Financial Advisor | AdvisorDiscover