GP

Gretchen Rebecca Prince

9 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
3 advisors
Number of Clients
270 clients
Average Client Portfolio
$1.5M average
Assets Under Management
$396.6M

Fee Structure

Minimum Investment:$1M
Financial Planning:Investment management only
AUM-Based Fees (Tiered)
Assets Under ManagementAnnual Fee
Up to $500K1.25%
$500K - $1000K0.95%
$1.0M - $2.5M0.80%
$2.5M - $5.0M0.65%
$5.0M - $10.0M0.50%
$10M+0.40%

Fees are negotiable. The maximum annual advisory fee is 1.75%.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
Minimum Annual Fee:$9,500

Clients pay an annual advisory fee based on a tiered structure, calculated as a percentage of the market value of assets. The maximum annual advisory fee is 1.75%, and fees are negotiable. The minimum investment for new clients is $1,000,000, subject to a minimum annual fee of $9,500. Clients may switch from a flat percentage rate to the tiered fee structure upon request. The advisory fee is shared between The Sterling Group and its advisors.

Areas of Practice
Investment ManagementHigh Net WorthRetirement Planning
Loading...

Advisor Information

Office location

225 S. Lake Avenue, Suite 1075, Pasadena, CA, 91101

Get directions
Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

Learn about disclosures →
Other Business Activities

Gretchen works as a notary and provides tax preparation/accounting services, each taking minimal time. She also provides investment advisory services through The Sterling Group, dedicating nearly full-time hours, and owns rental real estate, requiring minimal time.

Employment History
Current Registrations
The Sterling Group
February 2023 - Present · 2 yrs 11 mos
LPL Financial LLC Broker
February 2016 - Present · 9 yrs 11 mos
LPL Financial LLC
February 2016 - Present · 9 yrs 11 mos
State Registrations1 state
CA
AdvisorBrokerBoth
Exams
No exam information available for this advisor.