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Brian Douglas Latta

16 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
1602 advisors
Number of Clients
48,723 clients
Average Client Portfolio
$304K average
Assets Under Management
$14.8B

Fee Structure

Minimum Investment:None

Fees for Principal Securities' advisory services vary based on the selected TPMM program and the amount invested. Fees are negotiable. In promoter arrangements, clients don't pay Principal Securities directly; the TPMM pays a promoter's fee ranging from 0.07% to 1.5% of assets or up to 50% of the advisory fee. In investment adviser arrangements, Principal Securities charges a separate fee, negotiable but not exceeding the listed schedule for SEI programs. AssetMark programs have fees payable quarterly in advance. An administrative fee of up to 0.12% may be used to cover program administration costs for SEI and AssetMark programs opened on or after April 1, 2020. An optional Tax Management Service (TMS) increases the total client fee by 0.10% with a $100 minimum annual fee.

Areas of Practice
Investment ManagementRetirement Planning
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Advisor Information

Office location

711 High St, Des Moines, IA, 50392

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Brian is an access/supervised person of Principal Global Investors, LLC. He also holds Financial and Healthcare Power of Attorney for his father, dedicating minimal time to this uncompensated, non-investment-related activity.

Employment History
Current Registrations
Principal Securities, INC.
February 2019 - Present · 6 yrs 11 mos
Principal Funds Distributor, INC.
February 2019 - Present · 6 yrs 11 mos
Principal Securities, INC. Broker
February 2019 - Present · 6 yrs 11 mos
Principal Funds Distributor, INC.Broker
February 2019 - Present · 6 yrs 11 mos
Principal Asset Management
February 2019 - Present · 6 yrs 11 mos
Previous Registrations
Wells Fargo Clearing Services, LLC
January 2011 - June 2017 · 6 yrs 5 mos
Wells Fargo Clearing Services, LLC Broker
January 2011 - June 2017 · 6 yrs 5 mos
Wells Fargo Investments, LLC
October 2007 - January 2011 · 3 yrs 3 mos
Wells Fargo Investments, LLCBroker
August 2007 - January 2011 · 3 yrs 5 mos
State Registrations1 state
IA
AdvisorBrokerBoth
Exams
No exam information available for this advisor.