Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
216 advisors
Number of Clients
16,940 clients
Average Client Portfolio
$52K average
Assets Under Management
$887.3M

Fee Structure

Minimum Investment:$5K
Financial Plan Fee:$385

There is no additional fee charged for the nondiscretionary investment advice and recommendations, except for financial planning services. Financial planning services are provided for a subscription fee of $385 annually or $35 monthly. A minimum of $5,000 is required to initially invest in SimpleInvest, and a balance of at least $1,000 must be maintained in each account.

Areas of Practice
Financial Planning & CoachingRetirement Planning
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Advisor Information

Office location

Cedar Falls, IA

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Adam is an AVP at Principal Bank, responsible for sales of bank deposit products, and a Retirement Consultant for Principal Advised Services, offering investment advice to retirement plan participants. Both roles are investment-related and take up a full-time commitment each.

Employment History
Current Registrations
Principal Advised Services
July 2023 - Present · 2 yrs 6 mos
Principal Securities, INC.
December 2018 - Present · 7 yrs 1 mo
Principal Securities, INC. Broker
December 2018 - Present · 7 yrs 1 mo
Previous Registrations
Principal Securities, INC.
May 2023 - August 2023 · 3 mos
Principal Securities, INC. Broker
April 2016 - August 2017 · 1 yr 4 mos
State Registrations51 states
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AdvisorBrokerBoth
Exams
No exam information available for this advisor.