AM

Ashlee Victoria Merkley

4 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
5 advisors
Number of Clients
534 clients
Average Client Portfolio
$564K average
Assets Under Management
$301.1M

Fee Structure

Minimum Investment:$500K
AUM-Based Fees (Tiered)
Assets Under ManagementAnnual Fee
Up to $500K1.90%
$5K - $1000K1.85%
$1.0M - $2.0M1.65%
$2M+1.60%

Fees are negotiable.

Fee Estimator
Your Portfolio Value
$500K
$0$500K$1M$5M$20M
Estimated Annual Fee
Financial Plan Fee:$500 - $30,000
Hourly Rate:$150 - $400/hr

Seros Financial charges an annual fee based on assets under management. For example, a $400,000 portfolio would be charged 1.90% annually. The firm generally requires a minimum account size of $500,000, but this may be waived at the firm's discretion. Financial planning and consulting services are billed hourly ($150-$400/hour) or fixed fee ($500-$30,000), depending on the scope and complexity of the services. Ongoing financial planning services are charged an annual fee as negotiated between the client and the firm.

Areas of Practice
Retirement PlanningEstate PlanningBusiness OwnersHigh Net WorthInvestment Management
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Advisor Information

Office location

2141 East Broadway Rd., Suite 220, Tempe, AZ, 85282

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Ashlee is an independent insurance agent selling non-variable insurance since 2021. She also works for Seros Financial as a receptionist and client servicing associate.

Employment History
Current Registrations
Seros Financial, LLC
November 2021 - Present · 4 yrs 2 mos
Previous Registrations
United Planners' Financial Services of America a Limited Partner Broker
September 2021 - November 2025 · 4 yrs 2 mos
State Registrations1 state
AZ
Advisor
Exams
No exam information available for this advisor.