AL

Aaron James Lacona

4 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
216 advisors
Number of Clients
16,940 clients
Average Client Portfolio
$52K average
Assets Under Management
$887.3M

Fee Structure

Minimum Investment:$5K
Financial Plan Fee:$385

There is no additional fee charged for the nondiscretionary investment advice and recommendations, except for financial planning services. Financial planning services are provided for a subscription fee of $385 annually or $35 monthly. A minimum of $5,000 is required to initially invest in SimpleInvest, and a balance of at least $1,000 must be maintained in each account.

Areas of Practice
Financial Planning & CoachingRetirement Planning
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Advisor Information

Office location

W Des Moines, IA

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Aaron works as a Retirement Consultant for Principal Advised Services, offering investment advice to retirement plan participants. This activity is investment-related and takes up nearly all of Aaron's time.

Employment History
Current Registrations
Principal Advised Services
August 2024 - Present · 1 yr 5 mos
Principal Securities, INC.
March 2023 - Present · 2 yrs 10 mos
Principal Securities, INC. Broker
March 2023 - Present · 2 yrs 10 mos
Previous Registrations
Principal Securities, INC.
March 2023 - November 2023 · 8 mos
Wells Fargo Clearing Services, LLC
October 2019 - July 2021 · 1 yr 9 mos
Wells Fargo Clearing Services, LLC Broker
August 2019 - July 2021 · 1 yr 11 mos
State Registrations51 states
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AdvisorBrokerBoth
Exams
No exam information available for this advisor.