Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
216 advisors
Number of Clients
16,940 clients
Average Client Portfolio
$52K average
Assets Under Management
$887.3M

Fee Structure

Minimum Investment:$5K
Financial Plan Fee:$385

There is no additional fee charged for the nondiscretionary investment advice and recommendations, except for financial planning services. Financial planning services are provided for a subscription fee of $385 annually or $35 monthly. A minimum of $5,000 is required to initially invest in SimpleInvest, and a balance of at least $1,000 must be maintained in each account.

Areas of Practice
Financial Planning & CoachingRetirement Planning
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Advisor Information

Office location

401 McCullough Dr Ste 200, Charlotte, NC, 28262

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business Activities

Alex works full-time as a Retirement Consultant for Principal Advised Services, offering investment advice to retirement plan participants. Alex also holds a full-time position as AVP - Advice, Education & Sales for Principal Bank, with accountability for sales of bank deposit products.

Employment History
Current Registrations
Principal Advised Services
April 2025 - Present · 9 mos
Principal Securities, INC. Broker
February 2025 - Present · 11 mos
Principal Securities, INC.
February 2025 - Present · 11 mos
State Registrations51 states
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AdvisorBrokerBoth
Exams
No exam information available for this advisor.