MM
CFP

Michael Reed Mortenson

13 Years of Experience

Firm Information

Compensation
Fee-Only (AUM)Fixed/Hourly
Number of Advisors
11 advisors
Number of Clients
535 clients
Average Client Portfolio
$1.3M average
Assets Under Management
$692.1M

Fee Structure

Financial Planning:Included in AUM fee
Financial Plan Fee:$500 - $10,000
Hourly Rate:Up to $350/hr

Investment advisory fees are paid quarterly, based on the average daily ending market value of assets under management. The annual fee will not exceed 2.00%. Fees may be negotiable. Financial planning and consulting services are offered at an hourly rate of up to $350 per hour, or on a fixed or recurring fee basis ranging from $500 to $10,000. A $100 annual fee is charged for each corporate account.

Areas of Practice
Investment ManagementRetirement PlanningEstate PlanningFinancial Planning & CoachingHigh Net Worth
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Advisor Information

Office location

73575 El Paseo, Suite 2300, Palm Desert, CA, 92260

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Regulatory History
Clean regulatory record

No disclosures, customer disputes, or regulatory actions on file.

Disclosures include customer complaints, regulatory actions, and other events that advisors must report to the SEC. A clean record means none have been reported.

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Other Business ActivitiesSells Insurance

Michael is an Executive VP & Sr Financial Advisor at Keystone Wealth Services DBA Keystone Private Wealth, dedicating nearly full-time hours to this role. He is also an Insurance Partner at Core Income, providing insurance solutions, and an Independent Insurance Professional at Caress Insurance Agency Inc, offering supplemental medicare insurance coverage, both taking minimal time. Additionally, Michael is an advisor for HOA Invest, a software solution for HOAs, spending a few hours per week.

Employment History
Current Registrations
Keystone Private Wealth
September 2021 - Present · 4 yrs 4 mos
Previous Registrations
Purshe Kaplan Sterling InvestmentsBroker
September 2021 - October 2025 · 4 yrs 1 mo
M. S. Howells & CO.Broker
March 2021 - September 2021 · 6 mos
Cypress Wealth Services, LLC
May 2018 - September 2021 · 3 yrs 4 mos
Purshe Kaplan Sterling InvestmentsBroker
May 2018 - March 2021 · 2 yrs 10 mos
World Equity Group, INC.
September 2012 - May 2018 · 5 yrs 8 mos
World Equity Group, INC. Broker
July 2012 - May 2018 · 5 yrs 10 mos
State Registrations1 state
CA
Advisor
Exams
No exam information available for this advisor.
Michael Reed Mortenson - Financial Advisor | AdvisorDiscover